The main reason for buying gift certificates is the difficulty while choosing a gift. To provide the hero of the occasion with a choice in the online store with the widest range of goods is a win-win alternative.  The design concept shows this variety of options for a gift with a help of a large number of illustrations. A unique composition of randomly arranged goods was developed for each certificate. In the course of work, traditional reasons for buying gifts (birthday, new year, gender holidays, etc.) were taken into account and, in addition to neutral differentiation of certificates by value, a series of thematic certificates for each holiday was developed. They are distinguished by a set of illustrations of gifts or accessories characteristic of the respective holiday.