BACK TO SCHOOL has a very convenient catalog of school supplies in terms of usability and a very wide range that allows you to buy everything in one store. The goal was to show these benefits to the maximum number of people shortly before September, thereby turning them into customers. The key idea of the concept is that only a few days are left before the beginning of the school year, and there is still so much to buy. The situation is familiar to all parents. And sometimes you have to buy more stuff when studying has already begun. Quantum Graphics visualized this idea and developed layouts for billboards, city formats and banners for the site. The communication used the image of a young mother, panicked by the lack of time and the number of things that need to be purchased. In opposition to the image, a slogan works that makes it clear that is a quick and convenient solution to the problem.