ZAO KARACHEVMOLPROM is one of the leaders in the dairy industry of the Bryansk Region. As far as design is concerned, in most cases regional markets are very conservative. But in recent years there has been more and more examples of unconventional and bold ways of standing up from competitors.

In this case, to expand opportunities for creativity, dairy products “Bifilife” have been brought from the brand “Schedraya Buryonushka” into a separate independent product line.

A cat and its habits became the advertising image for the product. A cat that is begging for a treat –   naughty, but funny and cute.

This character is presented in different images that interact with a flavor indicator. As a result we have a product with a design that is unusual for an economy brand, this product stands out well on the shelf and does not try to look more expensive than it is.