CASA NOSTRA

The positioning of the product in the eyes of the consumer had to move to a higher quality level. Therefore, we have developed a new original packaging design. The general idea is to present the Casa Nostra pizza as an authentic Italian pizza cooked according to traditional recipes on thin dough using olive oil and a large number of juicy toppings. In collaboration with the client, we have created a bright and modern brand, which at the same time looks very cozy and homely. Looking at the packaging, we literally feel the spicy aroma of freshly baked dough and delicious toppings of the best pizza in the world – right from the oven!

Packaging style – true Italian. After all, everyone knows that in Italy pizza is not just a dish, it is an art, and even a kind of religion.

We have made a photo shoot with food styling for each of the six flavors and also for the additional elements for packaging. All this creates an atmosphere of a delicious product and the original recipe.

This approach allows you to easily transfer the brand to the upper price segment. And consumers, especially those who do not have time for cooking, can now always Little Italy” at home.

In addition, the emphasis on Italian customs and recipes are successfully transferred into the brand’s advertising campaign, pos-materials and souvenirs.

Development of creative ideas, slogan, the design of billboard 3X6 and AdSticks for cold shelves.

Development of creative ideas, slogan, the design of billboard 3X6 and AdSticks for cold shelves.