For many years, Sebryakovskaya mineral water has been a leader in the mineral water market in the Volgograd Region in the middle price segment. The existing design concept was not suitable for adaptation to the premium category – this could blur the overall brand identity and confuse the consumer’s perception. But the consumer knows and loves this water, so we also refused to create a sub-brand or new brand. The solution was found somewhere in the middle. We borrowed only the naming from the parent brand. A drop of water formed the basis of a new concept. The lines inside the drop mimic molecular bonds that represent the rich chemical composition of the water, which has a therapeutic effect. On the other hand, the logo looks like a drop-shaped gem, reflecting the value and benefits of a quality drinking water. The form for the label is pressed on the bottle, and the label itself is realized by means of color printing on glass.