Cherkizovo Group

Fancy a sandwich?

Cherkizovo Group is Russia’s largest producer of meat products. The final consumer of the company’s products knows well the Cherkizovo sausage and meat delicacies direction, which has existed in the Russian market for more than 40 years.

Quantum Graphics branding agency had an ambitious task to completely update the catalogue of products, from concept development and approval to conducting an image-building photo shoot, imposing a catalogue and making it ready for print.

The concept of levitation was the keynote of catalogue. Neatly sliced delicacies and sausages “airy” land on almost finished sandwiches and turn into a real work of art. An original recipe with perfect flavor combinations was developed for each sandwich. The complicated shooting required a well-coordinated work of a professional team: a creative director, photographer, food stylist, chef and assistant. In total, more than 10 people were involved in the photoshoot, and the final point in the project was put in by the painstaking work of the color correction artist and the layout designer. Upon completion of the work, the customer received a high-quality and professionally executed catalog, and Quantum Graphics – another serious completed project.