Kolomensky BCC

Shokoladnytsa is a famous brand of wafer cakes, existing since 1992 and already having the status of traditional. In order for the consumer to continue to perceive the product as “that very Shokoladnytsa”, we decided not to change the traditional color scheme, and the logo was minimally refined, making it a little more elegant and sophisticated. Much attention has been paid to the grocery area. Through photography and subsequent retouching, we have achieved the most appetizing collage, demonstrating the abundance of nuts and chocolate in the product. The combination of golden hues with the color of chocolate, calligraphic fonts, ornate patterns – all this makes the concept more aristocratic, which corresponds to the positioning of the brand. And various printing effects enhance the perception of the product as something festive and valuable.