CATALOG OF MEAT SEMI-FINISHED PRODUCTS
Cherkizovo Group
We continued our cooperation with Cherkizovo Group in the framework of catalog design. We made the catalog of sausages and then we proceeded to the development of the catalog of meat semi-finished products.
The image component of the project includes the development of a common style, design of the cover and half-titles that open sections. For each image page a recipe was developed, based on one of the products presented in the catalog. With the participation of food stylist recipes were turned into real dishes; then we made a series of photos in the approved style. Each photo was accompanied with phrases that complement the recipe and reveal the features of the product.
A catalog photoshoot of Cherkizovo’s new products was also carried out in the style of existing photographs.
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