OWN BRAND D
In 2012, Dixy began active work on creating its own brand “D”. At the moment, the assortment of the retail network includes more than 100 products from various product categories in the form of own brand.
The first and most important requirement for design is its versatility. A feature of the brand is a combination of product positioning in the segment of excellent taste, consistently high quality and affordable prices. And the second task of the design was to reflect this combination on the packaging. Quantum Graphics Agency has taken part in the development of “D” product designs (nuts, dried fruits, seeds, cereals, napkins, snacks). A photoshoot of goods with a thoughtful food styling has been taken. Each package highlights the basic values of the goods, such as: the presence of useful ingredients and vitamins, the peculiarities of the composition and other interesting information for the consumer. A clear design makes it easy to adapt to any product, regardless of category. An efficient design makes it easy to adapt to any product, regardless of category. The creative concept of the promotion of the brand “D” was also developed.