X5 Retail Group

Konfeta Dobroty (Goodness Candy) – a joint project of X5 Retail Group and the charity foundation Life Line, aimed at helping seriously ill children. Quantum Graphics has redesigned individual and group packaging. We have taken a new look at the image of the heart and turned it into the basis of the logo.  The packaging has become brighter and more noticeable in order to increase sales in the checkout area.