Superum is a pharmacy brand of Dutch-made vitamins, designed for Russian consumers. The wide range includes vitamins and vitamin-mineral complexes of directional action, which take into account sex, age and body needs. Given the country of origin, the design is made in a minimalistic European style, with a modern font design of the logo. The differentiation of vitamins from vitamin complexes is carried out by inversion of key colors. The combination of dark brown and gold is often used for luxury solutions in design. Applying this combination for the product of the “average +” price segment, even before the purchase, we create an impression of a high-quality European product.