Soft Care is a line of at-home hair removal products. Most women associate the process of epilation with painful and unpleasant sensations. We have decided to neutralize these associations with design so that the packaging emotionally reflects a sense of lightness and comfort. The design concept has no aggressive features. Calm friendly shades and smooth lines prevail. The image of the butterfly and the rounded shape of the logo reinforce the insight inherent in the naming – the aesthetics of soft care for their appearance.