X5 Retail Group

Greek yogurt is a product with a rich history that occupies one of the key positions in the national cuisine of Greece. In recent years, more and more customers in the Russian dairy market are starting to appreciate the benefits of Greek yoghurt, which has made this product promising for expanding the product lines of dairy brands. So, X5 Retail Group decided to diversify the range of its own brand Bonte, adding a line of Greek yoghurts. Greece has a lot of recognizable symbolism (characteristic fonts, patterns, bay branches, amphoras, etc.), which has a huge potential for use in design. As a result of teamwork, we have developed a bright packaging design with mouth-watering taste illustrations, inherent for dairy category. But, first of all, the design speaks not about taste, but about the fact that it is an authentic Greek product, which is so famous for its beneficial features.