X5 Retail Group

RUSSKOE MOLOKO — trade mark, which includes the classic range of dairy products: milk, kefir, cream, sour cream, ryazhenka, butter, cottage cheese, sour milk.  The previous design was based on Russian lace patterns. It was decided to remove the lace from the design, but to keep the very theme of national patterns, given the very patriotic naming. The foundation of the new concept was the patterns of the Boretsk painting, on the basis of which new textural design elements were developed and the logo was restyled. As a result, we got a fairly modern design based on traditional Russian motifs, which, if used properly, evoke a sense of consumer confidence and reliability.