REFRESHING AND RESTORATIVE VITA ACTIVE SWEETS
The range of brand Vita Active, created by a network of pharmacies A5, has been replenished with a line of refreshing and restorative sweets. It was decided to differentiate the product from the existing range. As a result, the role of the Vita Active brand in design has been reduced to an umbrella, that is, to a lack of reference to the usual visual standards of the brand. Thus, an independent design concept was obtained with a fresh approach to the product image and updated style-forming elements.