Dixy retail network continues to develop its own brands by increasing the number of brands and expanding the current range. The existing line of children’s products – Monas – was also expanded.
Monas are fictional drawn characters. At the time Quantum Graphics agency got this order there were only Chokomonas – a range of chocolate products. The agency created two more Monas. The first were Chrystimonas – characters for breakfast meals of cornflakes, corn curls and choco pops. The second, Milkymonas were created for sponge cakes. Merry, colorful, multi-eyed characters highlight the item on the shelf and emphasize the children’s focus of the product.