X5 Retail Group
brand was created in 2013 with the participation of the Quantum Graphics agency.
The product line consisted of mountain honey and was designed with a mountain theme in mind.
Over the years, the line enlarged and it became necessary to update the packaging, to make the design universal and aimed at a wider audience.
A brand character was introduced – a hospitable bear that collects herbs and makes honey. The design took on a more cartoonish style and moved away from the mountain theme. The packaging itself has become bright and noticeable.