MEDOVYY KRAY
X5 Retail Group
The
MEDOVYY KRAY
brand was created in 2013 with the participation of the Quantum Graphics agency.
The product line consisted of mountain honey and was designed with a mountain theme in mind.
Over the years, the line enlarged and it became necessary to update the packaging, to make the design universal and aimed at a wider audience.
A brand character was introduced – a hospitable bear that collects herbs and makes honey. The design took on a more cartoonish style and moved away from the mountain theme. The packaging itself has become bright and noticeable.
Our clients
