JAM AND MARMALADE MILA VARILA
Mila Varila – a line of jam and marmalade produced in Russia. We have developed a character for this brand – a practical girl Mila, who collects a crop of berries and fruits in her garden. The concept of design was based on the idea of a character’s interaction with photos of fruits and berries. For each SKU, a story was made up on the theme “how Mila made this jam”.