Packaging redesign is always associated with finding ways to stand out among competitors. Since the packaging technology has not changed, we solved the problem by means of design solutions that are not typical for this category of goods. A series of bright emotional images was developed, filling the entire surface of the box. Thus, all the packaging has become one big eyestopper, after which the brand and the product itself are already being read. Now, in addition to napkins, the customer also gains freedom of expression, choosing a design to his taste.