PROMOTIONAL MATERIALS ON FEBRUARY 23 AND MARCH 8
The development of the concept of visual communications for gender-based holidays (February 23, March 8), adaptation to the complex of POS-materials.
Promotion of Cherkizovo sausages as a tasty and affordable dish at the times of crisis, which is not a shame to treat your loved ones with.
The concept is based on the idea of “breakfast in bed”, prepared for your loved ones. Such breakfasts are a great start to the day in everyday life, and on holidays they are of particular value. Therefore, a festive breakfast needs to be embellished with something. A delicious sausage from Cherkizovo is the necessary decoration. For proof, creative images of ready-made dishes were developed: one for each festive occasion. The concept was adapted to a set of POS-materials: posters of various formats, wobblers, racks, Internet banners.