RETAIL SPACE DECORATION (GROCERY DEPARTMENTS)

The Verny supermarket chain has renewed its retail space. The renovation has affected both retail space and common areas, including entrances. Visual communications design was developed with the participation of Quantum Graphics. Their goal is to make the customer’s stay in the store more comfortable, the zoning understandable, and the navigation convenient. Only the logo was taken from the existing corporate identity, the style was developed from scratch. In the process, the differentiation of grocery departments was developed, the retail equipment and the checkout area were branded, and we created navigation signs of various formats, layouts for promotional announcements, cut-out mobiles, shelfstoppers and other POS materials.