Advertising campaign “1000 store”


In recent years, Dixy has been actively expanding its network, opening stores throughout Russia. When the number of stores approached a four-digit figure, it was decided to launch the “1000 Store” promotion.  The following goals were set: to create a festive atmosphere in stores, to reinforce this atmosphere with attractive discounts, to attract new customers, to inform existing customers about the active development of the network. Quantum Graphics Agency has developed the exterior and interior design of stores, promotional materials, visual communications, copywriting, which included the development of slogans.  A total of about 15 advertising surfaces were involved.