YUZH GROUP supplies shock-frozen berries and fruits, mushrooms and vegetables, as well as various mixtures. A new identity was developed to form a complete and modern visual image of the group of companies. One of the features of the identity is the ability to collect new signs, icons or patterns from logo elements, while remaining within the style. This makes the corporate style flexible and allows you to adapt it for different situations: from the design of office space and the making of product catalogs to the development of the concept of thematic events or seasonal promotions. The used set of “frosty” shades of blue color also provides ample opportunities for their combination and use for various purposes: from the design of tables and presentations to the design of clothing and souvenirs. As a result, a brand book was developed with rules for the use of corporate identity elements and examples of adaptation on different mediums.