REBRANDING OF MIGCREDIT
MigCredit is one of the leaders in the field of microfinance and it continues to actively develop. To optimize the communication between the client and the company, MigCredit turned to Quantum Graphics. The agency was faced with the task of updating the corporate visual image of the company, helping to attract new customers, but also preserving the values of the company. The brand is based on a logo with two connecting semicircular arrows. It symbolizes the speed of service delivery by the company and saving the client’s personal time. Our agency has also developed a brand book, including a description of the standards and rules for using corporate identity elements in business documents, interiors, promotional materials and in the design of office clothes. MigCredit company has acquired a simple and memorable style inherent in European financial companies.