Quantum Graphics Agency has been working in the consumer branding segment since 2005.
To fulfill the tasks set by the client, we thoroughly study the product, discuss and define its distinctive qualities, then we thoroughly analyze the market, assess the competitors and highlight their strengths and weaknesses. Thus, we help to identify the business segment for a new product and its position in it.
Sometimes the new product does not have a name yet or a brand legend prepared. In that case, we invent the name of the product (naming) and construct the brand legend.
And only after painstaking preliminary work, we proceed to further actions – the basis of consumer branding – the development of a unique product packaging. By visualizing the strengths of the brand and highlighting its distinctive features, we help our customers bring these features to the end consumer.
In general this sequence of actions helps us solve customer problems in the most efficient and optimal way. We design packaging so that the product would sell itself.
Our works speak for themselves.
Therefore, we save time from the very start of the project. We do not render immediately and do not offer dozens of options. At first we think it over.
Currently, own brands confidently pressed competitors in their segments, not only due to lower prices, but also due to the fact that the quality of such products is not inferior to the quality of competitors. Our task is to emphasize this feature and convey it to the consumer. The development of own brands is in many ways similar to the final part of the work in the consumer branding segment, which is the development of the original packaging.
We began to actively engage in own brands’ development in 2010–2011 for several network retailers, both in the grocery and nonfood markets. At the moment, our team is able to professionally cope with the task of any complexity in this area of branding. We are as self-confident as well as our clients are confident in us; among them Auchan, Dixy, X5 Retail Group, Rigla, A5 and BILLA.
Sometimes, having achieved stability in their industry, the company begins to master related industries or is thinking about development in a new direction.
You have an idea, there are initiative partners who are ready to support the business and immerse themselves in it with their heads, there are people who can create and establish business processes, and there is even a team ready to explore new horizons. You have mentally outlined the nature of the new company; there is a sense of what this company should be in the eyes of others and how it should be perceived in the market, what values it will carry, and what tasks it will solve. You have reached a preliminary agreement with partners, everything is ready and you can start. Just one small thing is lacking – you should come up with a name and design a logo. In other words – it is required to create a brand from scratch.
To work in the field of corporate branding, we use not only our own resources, but also attract the best market specialists. As in the case of a new product, we thoroughly study the market and monitor competitors, we listen to our customers and together with them determine the nature of the future brand; we study the target audience and speak the same language with it. We create a logo that carries the main mission of the new brand and then we bring it to perfection.
The goal of Quantum Graphics in terms of corporate branding is not just to prepare a logo, but to create a complex of visual solutions for a new brand.
Almost all Quantum Graphics employees have design experience or university degrees in the arts.
This helps us to fulfill the wishes of our clients at a professional level, for which we work on the most advanced equipment and use the latest tools in the field of graphic design. We do not divide visual communication into simple and complex, so any element of the layout requires exactly as much effort as is needed to bring it to perfection. Each layout we prepare undergoes a rigorous process of checking for compliance with the fundamentals and rules of design, is read by proofreaders and is considered in detail by the company’s management. Our clients receive only 100% finished visual communication solutions. And that is why we do not show intermediate options to the customer.
We always look to the future with optimism and try to make it even better.
This helps us to fulfill the wishes of our clients at a professional level, for which we work on the most advanced equipment and use the latest tools in the field of graphic design. We do not divide visual communication into simple and complex, so any element of the layout requires exactly as much effort as is required to bring it to perfection. Each layout we prepare undergoes a rigorous process of checking for compliance with the fundamentals and rules of design, is read by proofreaders and is considered in detail by the company’s management. Our clients receive only 100% finished visual communication solutions. And that is why we do not show intermediate options to the customer.
